2015 has come to an end, and businesses are looking forward to the latest marketing trends of 2016. We will likely see a continuation of certain trends from 2015, as well as some new innovations and idea enter into the digital marketing landscape. Below we will detail what we can expect insofar as trends and predictions for 2016.
A More Tailored Content Experience
Quality content is key to raising brand awareness and generating leads online. In years past, it seems marketers and businesses cast a wide net in hopes that their content will be seen by as many consumers as possible. And usually this works to an extent. But now consumers are becoming more selective. With so many opportunities available to customers, they will likely partner with brands that more strongly resonates with them. Basically, content will have to be more precise. Click to read how to develop a defined customer acquisition strategy using tailored content.
Social Media Will Be Pay To Play
Yes, it’s true that social media is free, but in order to reach consumers and raise engagement, businesses will have to spend time and money. This is nothing new. For instance, Facebook, is constantly restricting their organic reach, and trends will likely continue throughout this year. Small business especially will routinely have to run advertising campaigns across multiple platforms in order for their marketing strategy to pay off, so be sure to factor in ad costs into your marketing budget for 2016.
Be careful, though. Running ad campaigns blindly will likely have little ROI.
Marketers will have to narrow and effectively advertise to their target demographics in order to truly benefit from payed ads, hence the more tailored content experience mentioned above.
Mobile Marketing
We live in an increasingly on-the-go world. Consumers want their products instantly, and they want an engaging brand experience to go with it. Essentially, it’s a culture of instant gratification—and mobile epitomizes this culture. Click for a detailed piece on the latest mobile trends.
Smartphones have become such an integral part to our everyday lives it’s difficult to imagine a time without them. Consumers turn to their mobile devices for everything ranging from where to eat to where to buy a car. More than likely, mobile searches will surpass desktop searches this year. Businesses will have to dedicate more time and money to mobile marketing if they want to stay relevant.
If you are a small business looking to tap into digital marketing, we can help. We offer a variety of marketing services and packages geared towards and generating customers for your business.
