Social Media Contests

Today most business engage in some sort of digital activity. Given the sheer amount of traffic and “noise” online, it can seem difficult separate your business from the pack. Because of this, businesses aim to gain traction via a variety of means. Social media contests (primarily Facebook), for instance, are highly effective for trying to tap into an audience. But there’s a fair amount that goes into running social media contests. Allow us to detail some of the key factors below.

Know The Terms and Services for Each Social Network

Before setting out, it’s crucial to familiarize yourself with each network’s terms and services. Facebook, for instance, periodically changes their rules and terms for digital contests. We know it sounds boring, but  having a concrete knowledge of the rules is imperative before launching your social media contests. You can review Facebook’s pages terms here.

Define Goals, Rules, Type of Contest

The next step is to define all the necessary elements of your social media contest. This includes goals, rules and the type of contest you want to run: What do you hope to accomplish with your contest? More followers, higher engagement, user generated content? Also you need to consider what type of contest you want to run, which in part is related to the goals you want to accomplish. If you want to encourage followers generate their own content, consider a photo upload and sharing contest. In addition, having clearly defined rules is very important. If you skip out on this step, your contest could fall apart and maybe even lead to an embarrassing social media blunder. Nobody wants that!

In addition it’s also important to define parameters and fixed date for contest winners. Having a clear date conveys a sense of urgency, and helps to spur customer entry. Be sure to both privately contact your contest winners and to announce formally on social networks so as to avoid any confusion.

Have Good Prizes

We’ve worked with a number of clients who all too often don’t want to fairly reward their fans. This however doesn’t mean you have to go all out either. Before your contest, simply ask yourself, would i enjoy these prizes? If you’re unsure, that’s a strong sign that your prizes are lacking. If it’s in the means of your business, consider giving away certain products for free. Everyone loves free, right? As a matter of fact, over the holiday season one of our clients ran a highly successful “12 Days of Christmas Holiday Giveaway” with one of the prizes equaling a 250 dollar value. This, of course, is on the high when it comes to contest, the client reaching thousands and engaging hundreds on a daily basis with the help of Facebook advertising. Their Facebook engagement has been at a consistently higher average since running the contest, too.

Incorporate Branding

Social media contests provide an excellent opportunity to incorporate your company branding without seeming overt or pushy. As we mentioned above, one of our clients ran a contest this past holiday season, and the opportunity to show off their branding alongside content promotions. Ordinarily it can seem like a tall order to have consumers engage with your branded content online, especially if your business is new to social media. However, it makes it the easier to produce engagement if there is a contest or giveaway component to your postings.

In Conclusion…

So there you have it. Now that you’ve familiarized yourself with some of the basic aspects of social media contests it’s time for you to set out and get creative! There are endless options available to you: Incorporate hashtags, sharing, photo uploads; the important thing is that your contest is unique and engaging. If it is, you’ll have no problem attracting consumers to your brand online. If you require comprehensive social media management don’t hesitate to contact us.

Social Media Management

Why Businesses Need Social Media Management

It’s 2017, and most business owners now recognize the power and necessity of social media.

The ability to interact with customers in real time has changed the scope of marketing forever. However, with the increasing number of online social platforms, it can be difficult for businesses owners to manage and monitor the multiple channels in which customers can interact. Facebook, Google Reviews, Yelp, Snapchat, Instagram, the list goes on and on. That’s why businesses, especially smaller ones, need to turn to Social Media Management.

Social Marketing Vs. Management

First off, let’s define Social Media Management, and how it differs from Social Media Marketing. The two terms are related, and share some general similarities. SM Marketing refers to a general promotion of a businesses’ products and services. This includes activities such as Social Media posts and basic content creation. Social Media Management includes these activities too, but expands them and, ultimately, provides them with more substance.

Think of it like this: SM Marketing is basically the same as SM Management, but without the planning or analytics. One is vague whereas the other is defined. They both share the same desired end goal, but one is indeterminate while one is precise. Below we will detail why businesses require a SM Management team.

Time And Patience

To carry out truly effective Social Media Management, one must have a sound understanding of the host of online tools and platforms. This is perhaps the main reason why business owners should outsource their SM management: For the simple fact that it’s incredibly time consuming and laborious. Moreover, business owners likely have other demands that require their attention. If one tries to manage both the day to day and the long term SM management, the latter will most likely suffer. In addition, many social media failures can be attributed to businesses not knowing what goals they want to accomplish with social media, or they perhaps they do not understand the steps it takes in order to achieve said goals.

Have a Team

The takeaway is that businesses need to have a team on the backend to monitor and manage their online presence. Without a dedicated agency, your social presence will suffer, and you’ll miss out on would-be customers.  Socially Buzzing will ensure customers will find you, and that you look the best you can online. If you’re looking into SM Management, don’t hesitate to contact us.

Social Media and Small Business

Our staff endeavors to keep our fingers on the pulse of what’s happening in the social media world.  One of our most important tools is our own research and the findings of other respected surveys and polls.  With our sophisticated monitoring software we know on a continuing basis the statistics evolving for each of our client campaigns.  One of the most important things we’ve learned is that the role of social media for small businesses in increasing exponentially.  We know this from our own records & now there’s a study out from the “Small Business Success Index”  (SBSI) that further reinforces this fact.

The most important statistic to jump out from the report is “social media adoption among small businesses has doubled from 12% to 24% in just the last year.” In this case the word “adoption” means actively using social media on a daily or weekly basis and being fully engaged in the effort not just putting up an unattended FB page or tweeting occasionally, or having a years old Linkedin account that’s never used.  The fact that nearly one fourth of the small businesses in this country are actively engages is quite a startling figure when you consider how many millions of small businesses there are.

Here are some of the other findings:

Small business owners use social media to attract new customers:

  • 75% surveyed have a company page on a social networking site
  • 61% use social media for identifying and attracting new customers
  • 57% have built a network through a site like LinkedIn
  • 45% expect social media to be profitable in the next twelve months

These are all great statistics but perhaps the most important is that 45% expect social media to be profitable in the next twelve months.  This relates directly to ROI and active social media engagement has definitely been shown in several surveys to directly contribute to the bottom line.  Isn’t that why we’re all in business after all?  Taken together the above statistics reflect a positive upward trend in the use and effectiveness of social media.  That’s good news for all those who have taken the time and made the effort to engage at a high level through their own staff or hiring a professional social media firm to handle this important marketing tool.

In the interest of fair reporting, there are some aspects of the survey that shows there is still work to be done by all of us that make our living in the social media fields.

Small business owners still have concerns with social media:

  • 50% of small business social media users say it takes more time than expected
  • 17% express that social media gives people a chance to criticize their business on the Internet
  • However, only 6% feel that social media use has hurt the image of the business more than helped it

The study is sponsored by Network Solutions and the Center for Excellence in Service at the University Of Maryland Smith School Of Business.

Addressing the negative that 50% of small business users think that it takes more time than expected, our company stresses that a SM campaign is a long range commitment, not just an overnight promotion.  Unrealistic expectations are most likely the reason this 50% figure is as high as it is.  It’s our job as professionals to make certain our clients are presented with a carefully laid out and structured program that will produce, in the least amount of time, without undue expectations of an immediate and unrealistic bonanza.

We at Socially Buzzing prepare each and every campaign with the same care and structure for all clients, large or small.  Our results speak for themselves and we stand ready to audit your SM program and layout a custom designed program specifically for your brand and goals.

 

Send us your requirements

..or any questions you might have. info@sociallybuzzing.com