How Video Marketing Can Boost Your SEO

How Video Marketing Can Boost Your SEO

YouTube, Vine, Vimeo…these sites are huge for a reason! Citizens of the Internet love videos.
When it comes to marketing and search engine optimization, video has evolved into a critical component for boosting search engine ratings and a higher conversion rates.
What are the benefits of harnessing video’s power? Let’s take a look!

Google Likes Videos
A 2009 Forrester study indicates that Google is 53 times more likely to rank pages with video on the first page of search results. Why wouldn’t you want to give yourself that chance?

So why do videos mean more to Google? Well, like everything about the internet – including the internet itself – has evolved. Google is smarter, according to Eric Sui of Entrepreneur.com, than it used to be in the fact that

“Google now cares less about whether you’ve optimized each individual page on your site to a particular keyword and more about whether your page’s content answers the question presented by the search user.”

In short, a smarter Google now considers answers to questions somewhat more important than careful implementation of keywords.

Shares and Views = Value

When a user finds the information that gives them the answer they need, they find the information provided in your video valuable. As such, it’s more likely the user will share the valuable content, which increases the likelihood your website will rise in search engine ranks. Besides. Google owns YouTube, so does that help you see where their priorities lay?

Users Push Play
AimClear conducted a study that reveals users are 41 percent more likely to click through a web page with video rather than a page with only text.
I work almost exclusively online, so if I may, I’d like to switch my writer’s cap out for my average user’s cap. If I’m working on something – and usually I am – on the computer and I want to learn about something else at the same time, I confess I don’t have the mental fortitude to read about one subject and write about the other at the same time.
However, it’s common for me to listen to podcasts or – in this case – hit play on a video and watch and/or listen while I work.

When it comes to reading online, to me, it’s not as fast or efficient to absorb the information I’m looking for as watching or listening to a video. The more accessible your information is, the more valuable your users will find it, which will translate to higher search engine ranks.

So what are you waiting for? Get to work and plug in to the power of video today!

Social Media and Public Relations

Public Relations is the practice of managing the spread of information between an individual or organization and the public. Nowadays social media and public relations share a close relationship. In the past, managing PR has been much easier. As a company, you paid for ads on TV, radio, newspapers and magazines. Your pitch was given and your message to the public was a one-way communication. Therefore, PR was simply putting dollars behind a public persona.

Social Media has opened new flood gates.

Transparency is the new champion of PR.

Your company’s ability to both reward positive feedback and strategically manage criticism, will impact both your immediate and long-term business. Companies that effectively manage Social Media complaints are rewarded twice. When you strategically manage your complaints, you turn a disgruntled customer into a satisfied and more loyal customer. On top of retaining a greater number of customers, strangers who visit your Social Media properties are able to see you high level of customer service and satisfaction. You have the opportunity to create a company image that can’t be bought!

Visuals and Social Media Success

It is no secret that we live in an increasingly digital world.  With the constant flow of information and the stellar growth of social media, we are all exposed to a blinding array of “Likes”, “Tweets”, texts, and IM’s on the Internet.  Then along comes the rapidly growing, huge world of Mobile Apps and smart phones being used for nearly every aspect of our daily lives.  All of this overwhelming data creates the need to read or view images in just a few seconds & then… on to something else.  Plus, the mobile phone revolution means we are processing what we see on smaller screens.  When you consider how little time you have to grab someone’s attention, graphic design becomes paramount, not only in building brand awareness, but in merely standing out long enough to get noticed by viewers.  This creates the challenge of creating solid, clever & colorful graphics to entice the viewer to stop at your particular presentation over the thousands of others competing for this same viewer.  Below we’ll explore the relation between visuals and social media success.

Over stimulated Digital Natives

“Digital natives” is a term for the generation born during or after the advent of digital technology. They don’t know anything other than the instantaneous gratification that comes through the use of digital cameras, computers or smart phones. Due to the overwhelming array of stimuli that emerging technologies deliver to the consumer, this generation is becoming desensitized, according to the website, All Things CRM. Grabbing their attention takes eye-catching graphic design on both social media pages and in video. You can prove this to yourself by viewing an array of different objects or icons on a written page and see which ones quickly draw your eye & which ones are merely background clutter to the winners.  The eye is drawn to that which stands out.

Shortened Attention Span

With tweets at 140 characters and text messages often shorter than that, consumers often respond best to a first impression that includes an exciting or attention-grabbing graphic image. When a graphic is used consistently over many social media platforms, customers may view it several times over, which creates more brand recognition. Since many people are visual learners, they’ll remember your brand better when they see it visually, instead of hearing or reading about it, according to graphic designer Jacob Cass.

Increases Market Perception

According to Jacob Cass, your graphic design or logo can play a big role in how your product or service is perceived by the social media user.  Having an attractive graphic design helps to strengthens your brand, build trust with the consumer and make your business seem larger than it is. A well-designed graphic can also stir the user to post links on his own social media pages; this directs potential customers back to the company’s main website or starts a viral campaign with unlimited potential.

In conclusion, the graphic design should be large and detailed enough so that visitors to the social media page can easily recognize the image, it should not be so large as to make the load time too long. This can turn the viewer off and cause an exodus from the site before the graphic is viewed. When choosing an image for the profile picture, many companies use a corporate logo; if the profile is for a company, It is sometimes a good idea to use a photograph of the principles to personalize the social media page.

Our graphics and photography professionals here at Socially Buzzing are trained in state-of-the-art graphic design concepts and our photography is second to none.  It is very difficult for the average company, with so much on their plate, to commit the time money and effort to engage someone in house to create effective graphics & photography. This is just one more reason why we can say….Relax, we’ve got this!

Instagram Stories

On August 2nd, Instagram launched its new Stories feature to its users. To summarize, Instagram Stories allows you to share multiple photos and videos in a slideshow-type medium to your followers. But unlike traditional Instagram content, Stories do not allow comments or likes, and disappear after 24 hours. Also, Instagram Stories don’t appear in your feed. They display horizontally atop the feed as to not interfere with Instagram’s original interface.

Now we’d like to address the ways businesses can connect with consumers via Stories. As we’ve noted in previous entries, Instagram is a highly sociable platform.  It allows businesses to portray themselves in a more lighthearted manner. In our opinion, Instagram is best used when offering your customers a “behind the scenes” look at your business. Stories reinforces this idea, allowing you to share multiple short videos and photos without bogging down your followers’ feed.

Instagram Stories Vs Snapchat

Yes, we know what you’re thinking. This sounds weirdly similar to Snapchat. Instagram’s CEO even said so. But Stories is better, and Snapchat will likely see a downturn in traffic as Instagram’s new feature becomes more popular. Don’t believe us? We’ll detail the reasons for our argument below. 

Established, Diverse Audience Makes for Faster Growth

While it’s true that Snapchat is growing,  Instagram has a much bigger, more diverse audience. According to a report by Smart Insights, Instagram clocks in with around 400 million users while Snapchat has around 200 million. In addition to a bigger audience, consumers are more familiar with interacting with brands on Instagram than Snapchat. Only very recently have businesses attempted to incorporate Snapchat into their marketing strategy. Generally speaking, it makes more sense for marketers to opt for an established social media channel rather than a relatively new one.

Stronger Advertising Platform

In case you’ve forgotten, Facebook owns Instagram. And as we’ve noted in previous entries, Facebook has a highly sophisticated ads manager. This specialized advertising extends to businesses on Instagram, making it a more attractive channel for marketers. If used correctly, a business can grow quickly with these targeted ads. Snapchat on the other hand doesn’t have nearly as advanced ads manager. This makes choosing between the two platforms an easy decision for business owners.

The Analytics

Often with specialized advertisements comes sophisticated analytics. Like Facebook, Instagram offers informative insights and feedback about your audience. You can find out when they’re online, best times to reach them, and how they interact with specific content.  Using this data, one can then refine and optimize their advertisements to better connect with their target demographics. Snapchat’s analytics are not nearly as advanced. In fact, marketers at this point have to manually produce their findings. There’s no efficient method for collecting data from a Snapchat marketing campaign.  This isn’t ideal, as it can increase your work load. It is our feeling that businesses will likely slow their Snapchat effort now that Instagram offers such a similar feature.

Keep In Mind…

We’d like to point out that Snapchat’s current user base is much younger than most social media channels. 85 percent of monthly US Snapchat users are between the ages of 13-34, and 7 out of 10 global users are millennials. This is a much younger audience than Facebook and Instagram. It’s likely that Snapchat’s young audience is tied to it’s lack of sophisticated advertising and analytics. It just isn’t what their users want. This is changing, though, with the recent introduction of Snapchat Geofilters. This may be a sign that Snapchat is looking to diversify and expand it’s audience. It’ll be interesting to see how these demographics develop over the next few years. 

 

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