Leveraging Instagram Marketing

Say Cha-Ching! It’s Instagram Marketing

Among the social networks competing to be top of the marketing heap, Instagram remains among the foremost photo-sharing sites in the world, and now one of the best marketing sites for businesses in the world.
Maybe you have a Facebook page. Perhaps you’ve cultivated a nice following on Twitter, but your social media presence could always use a boost, right? Right. Instagram marketing, here you come.

Check out these Instagram marketing tips!

Keep a sharp eye on trends
We like to call Instagram Twitter’s more photogenic cousin. The family resemblance doesn’t stop at followers but it also extends to the use of the hashtag (which Facebook has also picked up). For the uninitiated, hashtags act in the same way keywords and blog tags do; they help rank your site or page according to relevance to certain search terms.
Also like Twitter, Instagram has a section indicating which hastags are the most used at a given time and in a given location. Keep an eye on these trends and when you find one that’s relevant to your business, snap a shot and take advantage of the popular search!
Action is awesome!
When it comes to videos and photography, a popular rule of thumb is show, don’t tell.
You might be a very gifted writer and describe your product or service better than anyone ever could, but don’t use that to shy away from the visual aspect of what you do.
If you’re a roofing company, share the stunning birds-eye views with your followers (scenery photos are huge on Instagram). If you own a jewelry shop, have some friends or employees model your product. If you have created your own cosmetics line, create a tutorial or use before and after shots to show off your product in action!
Speaking of Action…
What’s an Instagram marketing post without a call to action?
Rather than giving your step-by-step instructions, I’ll turn to a post Nordstrom made sometime last year. The picture is of a pair of fine leather boots on a model in a scenic street. The caption said for every 10,000 likes the picture received, Nordstrom would lower the price by 10 percent.
You don’t by any means have to limit yourself to discounts when calling customers to action through Instagram. You could hold a contest in which customers showcase your product for you (for example, Instagram you wearing our shirt, win a prize!), you could hold an ad creation contest and much, much more. Don’t be afraid to experiment!

Increase Holiday Sales

The holiday season is right around the corner. Every year, businesses look for ways to capitalize on Black Friday and the subsequent December shopping craze. But with evolving trends in digital marketing, companies are looking to use different online strategies. Allow us to details a few ways you can increase holiday sales for your business.

Convey Ease

We find ourselves underprepared for the holidays nearly every single year. And while the holidays are mostly exciting, they also prove to be incredibly stressful. It’s safe to say that the holidays feel urgent. In our opinion, the most effective way to capitalize on this sense of urgency is to convey a sense of ease when it comes to your products and services. There’s no shortage of retailers and online stores in 2016. Making consumers feel comfortable is your best bet for improving holiday sales.

There are a number of ways to make a consumers shopping experience easier. Perhaps the most important is having a mobile friendly, responsive website. This inspires confidence, and customers will feel more comfortable spending their money with your business. Secondly, make sure that your shipping and returns policy are favorable to the consumer. This only makes it easier for someone to buy from you rather than from someone else. 

Simplify eCommerce

Simplifying your eCommerce experience is one of the most effective ways to increase holiday sales. As we’ve noted before, Brick and Mortar sales saw a decline on Black Friday compared to previous years. This is directly related to an uptick in eCommerce. And it makes sense: Given the opportunity, consumers opt to stay home and do their shopping rather than braving the crowds on Black Friday. in fact, in 2015 eCommerce sales grew 6.8%. That might not seem like a lot, but that small increase accounts for nearly 102 billion dollars! That’s a lot of holiday shopping.

If possible, you should solicit good reviews for your online store as well. A couple of good reviews will go a long way to improving your businesses’ online reputation.  As we continuously point out, positive word of mouth is often the best form of marketing. 

Email Marketing Promotions

The holiday season is the perfect time to use email marketing promos. Customers like feeling valued, and offering deals via email is a great way to show you appreciate their business. It’s really up to you what you want to offer: Perhaps you want to offer discounts on shipping and handling, or you can use email to alert your customer to holiday flash sales; Or You can offer coupon codes for events such as cyber Monday. The important thing is to give back in a meaningful way, in a way that is valuable to your customers. After all, it is the holidays!

In Conclusion…

A combination of the strategies listed above will undoubtedly increase your holiday sales. If you’d like to your improve your online efforts, but aren’t sure where to start, the Socially Buzzing team can help. We’ve helped a number of clients over the years with projects such as web and eCommerce sites, as well as email and social campaigns. Contact us today. Happy Holidays!

Increase Holiday Sales

Social Media Contests

Today most business engage in some sort of digital activity. Given the sheer amount of traffic and “noise” online, it can seem difficult separate your business from the pack. Because of this, businesses aim to gain traction via a variety of means. Social media contests (primarily Facebook), for instance, are highly effective for trying to tap into an audience. But there’s a fair amount that goes into running social media contests. Allow us to detail some of the key factors below.

Know The Terms and Services for Each Social Network

Before setting out, it’s crucial to familiarize yourself with each network’s terms and services. Facebook, for instance, periodically changes their rules and terms for digital contests. We know it sounds boring, but  having a concrete knowledge of the rules is imperative before launching your social media contests. You can review Facebook’s pages terms here.

Define Goals, Rules, Type of Contest

The next step is to define all the necessary elements of your social media contest. This includes goals, rules and the type of contest you want to run: What do you hope to accomplish with your contest? More followers, higher engagement, user generated content? Also you need to consider what type of contest you want to run, which in part is related to the goals you want to accomplish. If you want to encourage followers generate their own content, consider a photo upload and sharing contest. In addition, having clearly defined rules is very important. If you skip out on this step, your contest could fall apart and maybe even lead to an embarrassing social media blunder. Nobody wants that!

In addition it’s also important to define parameters and fixed date for contest winners. Having a clear date conveys a sense of urgency, and helps to spur customer entry. Be sure to both privately contact your contest winners and to announce formally on social networks so as to avoid any confusion.

Have Good Prizes

We’ve worked with a number of clients who all too often don’t want to fairly reward their fans. This however doesn’t mean you have to go all out either. Before your contest, simply ask yourself, would i enjoy these prizes? If you’re unsure, that’s a strong sign that your prizes are lacking. If it’s in the means of your business, consider giving away certain products for free. Everyone loves free, right? As a matter of fact, over the holiday season one of our clients ran a highly successful “12 Days of Christmas Holiday Giveaway” with one of the prizes equaling a 250 dollar value. This, of course, is on the high when it comes to contest, the client reaching thousands and engaging hundreds on a daily basis with the help of Facebook advertising. Their Facebook engagement has been at a consistently higher average since running the contest, too.

Incorporate Branding

Social media contests provide an excellent opportunity to incorporate your company branding without seeming overt or pushy. As we mentioned above, one of our clients ran a contest this past holiday season, and the opportunity to show off their branding alongside content promotions. Ordinarily it can seem like a tall order to have consumers engage with your branded content online, especially if your business is new to social media. However, it makes it the easier to produce engagement if there is a contest or giveaway component to your postings.

In Conclusion…

So there you have it. Now that you’ve familiarized yourself with some of the basic aspects of social media contests it’s time for you to set out and get creative! There are endless options available to you: Incorporate hashtags, sharing, photo uploads; the important thing is that your contest is unique and engaging. If it is, you’ll have no problem attracting consumers to your brand online. If you require comprehensive social media management don’t hesitate to contact us.

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..or any questions you might have. info@sociallybuzzing.com