Influencer Marketing

Social media has changed how businesses function, especially in regards to how brands interact with key customers. Identifying social influencers is a powerful technique that all companies should consider taking advantage of. Developing true engagement with customers leads to long-lasting relationships.

Influencer Identification

We can can identify top influencers by impact (those who have the highest following) and volume (those who mention your brand or product the most frequently). We can also take a look at popular metrics such as Klout scores to determine which influencers are most relevant to your brand’s mission.

Influencer Outreach

Once brand influencers have been established, it’s time to start reaching out and making connections. There is an art and a science to influencer outreach. We provide the structure and tools to organize the effort, and provide the insight to make strong connections with influencers.

Ambassador Strategy

For global and hyper-local brands, a strategic approach to cultivating brand ambassadors is critically important. Consumers tend to believe & trust the opinion of someone they know over traditional advertising & marketing. We help brands identify ambassadors, & create the resources to build long-term partnerships.

viral-influencer-marketing-sociallybuzzing

According to Pew Research Center:

65

percent of American  adults use at least one social media channel online.

78

percent of those living in the highest-income households use social media

35

percent of American adults over the age of 65 use at least one social media channel

176

million new users have come online over the last year with a social media account.  

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