We can can identify top influencers by impact (those who have the highest following) and volume (those who mention your brand or product the most frequently). We can also take a look at popular metrics such as Klout scores to determine which influencers are most relevant to your brand’s mission.
Once brand influencers have been established, it’s time to start reaching out and making connections. There is an art and a science to influencer outreach. We provide the structure and tools to organize the effort, and provide the insight to make strong connections with influencers.
For global and hyper-local brands, a strategic approach to cultivating brand ambassadors is critically important. Consumers tend to believe & trust the opinion of someone they know over traditional advertising & marketing. We help brands identify ambassadors, & create the resources to build long-term partnerships.