The holiday season is right around the corner. Every year, businesses look for ways to capitalize on Black Friday and the subsequent December shopping craze. But with evolving trends in digital marketing, companies are looking to use different online strategies. Allow us to details a few ways you can increase holiday sales for your business.
We find ourselves underprepared for the holidays nearly every single year. And while the holidays are mostly exciting, they also prove to be incredibly stressful. It’s safe to say that the holidays feel urgent. In our opinion, the most effective way to capitalize on this sense of urgency is to convey a sense of ease when it comes to your products and services. There’s no shortage of retailers and online stores in 2016. Making consumers feel comfortable is your best bet for improving holiday sales.
There are a number of ways to make a consumers shopping experience easier. Perhaps the most important is having a mobile friendly, responsive website. This inspires confidence, and customers will feel more comfortable spending their money with your business. Secondly, make sure that your shipping and returns policy are favorable to the consumer. This only makes it easier for someone to buy from you rather than from someone else.
Simplifying your eCommerce experience is one of the most effective ways to increase holiday sales. As we’ve noted before, Brick and Mortar sales saw a decline on Black Friday compared to previous years. This is directly related to an uptick in eCommerce. And it makes sense: Given the opportunity, consumers opt to stay home and do their shopping rather than braving the crowds on Black Friday. in fact, in 2015 eCommerce sales grew 6.8%. That might not seem like a lot, but that small increase accounts for nearly 102 billion dollars! That’s a lot of holiday shopping.
If possible, you should solicit good reviews for your online store as well. A couple of good reviews will go a long way to improving your businesses’ online reputation. As we continuously point out, positive word of mouth is often the best form of marketing.
Email Marketing Promotions
The holiday season is the perfect time to use email marketing promos. Customers like feeling valued, and offering deals via email is a great way to show you appreciate their business. It’s really up to you what you want to offer: Perhaps you want to offer discounts on shipping and handling, or you can use email to alert your customer to holiday flash sales; Or You can offer coupon codes for events such as cyber Monday. The important thing is to give back in a meaningful way, in a way that is valuable to your customers. After all, it is the holidays!
A combination of the strategies listed above will undoubtedly increase your holiday sales. If you’d like to your improve your online efforts, but aren’t sure where to start, the Socially Buzzing team can help. We’ve helped a number of clients over the years with projects such as web and eCommerce sites, as well as email and social campaigns. Contact us today. Happy Holidays!