3 Ways to Improve Customer Retention
Returning customers are incredibly valuable to your business. They can become strong advocates for your brand, and ultimately drive more people to your company. But how do you achieve this kind of customer loyalty? Below we’ll detail just a few ways you can accomplish this.
Company Transparency
People like individuals whom they can trust. This is true for business as well. The easiest way for a business to establish trust with their customers’ is to be transparent. This can achieved in a variety of ways. However, perhaps the most effective method is to share your company or brand story. This includes being honest about your products and services and why you’re in the business. Don’t tell the consumer to buy, but rather, show them why they should chose you over the competition.
Social media is an excellent outlet to build trust with consumers online. It’s more than likely that customers will search for a company online before even setting foot in the store. In today’s market, it can be quite difficult to connect with customers with an online presence.
Offer Expertise
Don’t tell your audience why your business is great; show them. Offering insight, knowledge, and expertise into your particular field creates value. This is another way to reinforce company transparency. Providing value upfront, before the consumer even has a chance to open their wallets is key, and lets consumers know your business is the real deal.
A mobile friendly website is a perfect place to offer knowledge and expertise. Nowadays, your website is often a consumers first impression of your business. If your site out of date (not mobile friendly), you’ll find it difficult to build and establish a strong customer base.
Customer Surveys
Soliciting customer feedback in the form of surveys in an excellent way to build trust and consumer retention. In addition, consumers appreciate when you allow their voices to be heard. Feedback in turn allows your business to make adjustments, so that you can better serve your customers’. A personalized touch goes a long way, and may even turn your existing customers into advocates for your company. A good recommendation–what we like to call “Word of Mouth” is among the strongest forms of marketing today.
The takeaway? Your business has to cultivate relationships online in order to improve customer retention. Social media management is the new norm, and diminishing the value of a consistent online presence gives your competition an advantage. Don’t fret, though! social media management happens to be one of our specialities. If you want to jump start your web presence, you can give us a call.
