Content Strategy

This is the foundation of any successful brand in the digital space. It combines your marketing goals, topics your brand will discuss, and the best practices for content success. To make your lives easier, we’ll let you know how to use and balance the content tactics below.

Original Content Creation

Why do customers follow brands in the digital space? They want to know the latest about your products, the brand or how you can impact their lives. The possibilities for a brand to create unique digital content is limitless, but we can help you narrow your focus, figure out what content to create and how to make it successful. We, of course, can also create it for you.

Content Curation

Why spend all of your time creating original content, when so many have already done it for you? We’ll tap into successful content, share it with your fans and put your brand touch on existing conversations.

Benefits of Content Marketing

Survey: Source CMO Council

Higher Response and Engagement Rates

57%

More Timely and Relevant Interactions

46%

Greater Customer Affinity

44%

Conversion of More Customers

43%

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive revenue generating customer action.

According to Pew Research Center:

65

percent of American  adults use at least one social media channel online.

78

percent of those living in the highest-income households use social media

35

percent of American adults over the age of 65 use at least one social media channel

176

million new users have come online over the last year with a social media account.  

Let's talk about digital.